May 28 - June 19, 2019
(Depart from U.S.A. - Depart from host country)
South Africa is the ninth leading wine producer in the world, and their wine industry is one of the young democracy's success stories. The industry is still very much in the growth stage, particularly with regard to the export of South African wine to other parts of the world. As such, it provides an excellent opportunity for students to think about using integrated strategic communication tools and techniques to help promote South Africa's wine country and South Africa wines to American consumers.
The wine industry in South Africa is also closely entwined with issues of employment, land use, and land reparations, all challenges being faced by the South African government at both the local and national levels. These issues are closely tied to perceptions of the wine industry and wine producers.
Through study in the Western Cape province, including visits to government and wine industry offices and to wine producers experimenting with a range of methods to promote their products, students in this program will get a close view of the need for strategic communication practitioners to fully account for cultural and contextual issues in developing campaigns. Students will work in one of two small groups to develop two campaigns targeting U.S. audiences, one to promote the sale of South African wines in the U.S., and the other to encourage U.S. consumers to visit South Africa's wine regions.
To see a narrated video from Dr. Beth Barnes about her two education abroad programs in Cape Town
- Take visits to several of the major South African wine regions, including Stellenbosch, Constantia, Hemel en Aarde, Elgin and Wellington.
- Explore key sites in the Western Cape such as Robben Island, District Six Museum, San Cultural Village, and the Cape of Good Hope.
- Participate in a service project for an educational program which serves the children of wine farm workers in Hemel en Aarde.
- Interact with industry personnel including advertising and public relations practitioners, wine makers, and wine promoters.
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This program is open to undergraduate and graduate students from all academic disciplines who are at least a junior standing, and who will be 21 on or before June 19, 2019. For students who will have completed both of their ISC Path courses at the end of spring 2019, this course may be taken to fulfill the ISC Capstone requirement, ISC 491.
For more information on how to apply to the University of Kentucky as a visiting student, go to UK Admissions or UK Graduate School Admissions. Non-UK students should consult with the program director prior to applying to ensure that they have the proper academic background for the course.
For More Info, contact:
Dr. Beth Barnes, faculty member in the Department of Integrated Strategic Communication at the University of Kentucky, firstname.lastname@example.org
Ms. Molly McMahon, EA Advisor, email@example.com
UK Faculty-Directed programs are conducted by University of Kentucky faculty and staff. UK GPA credits and grades will be awarded by the program director for the successful and timely completion of all required program activities and assignments, including any required on-campus meetings before or after the program's international travel.
- Students will enroll in ISC 583: Special Topics in ISC: Promoting the South African Wine Industry (3 credit hours).
- Note: For students who will have completed both of their ISC Path courses at the end of spring 2019, this course may be taken to fulfill the ISC Capstone requirement, ISC 491.
- All students will be enrolled in EAP 599: Study Abroad (1 credit hour).
Housing & Meals
Students will reside in guest-house-style shared accommodation for the duration of the program. Three meals per day, or a meal stipend, will be provided to students. In addition, there will be a welcome meal at the beginning of the program and a farewell meal at the end of the program.
It is suggested that students plan to bring about $135 for additional food and drink costs. This figure includes planned meals where the food cost may be greater than the meal stipend given, as well as the cost of wine tasting at the various sites visited. Note that no wine costs are included in the billable program fee, and students are free to participate in the tastings or not.
Costs and cancellation policies vary by program. Please see the "Program Costs and Budget" information page. Be sure to consider the associated UK costs, program specifications, and related travel expenses.
Note that students who participate both on this program and on the Strategic Communication in South Africa program will pay only one application fee, administrative fee, and 1 credit hour of EAP 599. These three expenses will not be charged a second time for students who participate on both programs.