May 30 - June 15, 2019
(Depart from U.S.A. - Depart from host country)
Planet Earth spends a billion hours on YouTube each day, and 91% of consumers prefer visual and interactive content from outlets like Facebook, Twitter, Instagram and Snap Chat over traditional media, according to a 2017 report by Forbes. This program will explore how brands craft their messaging in the digital marketplace through a hands-on multimedia project - focusing on various components of digital engagement including video, social media, podcasts, etc. - which will be published on the University of Kentucky's institutional platforms.
Through this project and site visits to multimedia agencies throughout London, students will gain an understanding of branding and digital integration in strategic campaigns, as well as the importance of cultural competency for international audiences.
For a draft of the day-by-day itinerary, click here!
- Visit with 6 multimedia/digital media organizations throughout London.
- Take in a theater performance, explore Hampton Court Palace and the Tower of London, and tour through some of London's most famous museums!
- Complete a project which can be published or added to your student portfolio.
This program is open to undergraduate students from all academic disciplines. For more information on how to apply to the University of Kentucky as a visiting student, go to UK Admissions or UK Graduate School Admissions. Non-UK students should consult with the program director prior to applying to ensure that they have the proper academic background for the course.
UK Faculty-Directed programs are conducted by University of Kentucky faculty and staff. UK GPA credits and grades will be awarded by the program director for the successful and timely completion of all required program activities and assignments, including any required on-campus meetings before or after the program's international travel.
- Students will enroll in ISC 583: Multimedia for ISC (3 credit hours).
- All students will be enrolled in EAP 599: Study Abroad (1 credit hour).
Housing & Meals
Students will be housed in a residence hall for the duration of the program. A welcome and farewell meal will be provided, but students will be responsible for the cost of all other meals on their own.
Costs and cancellation policies vary by program. Please see the "Program Costs and Budget" information page. Be sure to consider the associated UK costs, program specifications, and related travel expenses.
This program runs in collaboration with the University of Kentucky and Arcadia University. Students will complete an application with UK Education Abroad (online, this website) and supplemental materials with Arcadia. The supplemental application materials are for administrative purposes and will be provided to all accepted students AFTER the UK application deadline.