Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: London, England, Britain;
  • Program Terms: Winter
  • Program Cost and Budget: Winter
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Winter 2020 10/04/2019 ** Rolling Admission 12/27/2019 01/11/2020

** Indicates rolling admission application process. Students will be notified of acceptance into this program and will then need to complete post-decision materials prior to departing for the program.
Program Description:

December 27, 2019 - January 11, 2020

(Depart from U.S.A. - Depart from host country)

Program OverviewAmyCarr

Outside of New York City, London is the advertising and marketing capital of the world. This course will examine the similarities and differences in advertising and public relations practice in London compared to the United States through in-country study of print, broadcast, cinema and out-of-home advertising and visits to advertising and public relations agencies as well as popular culture museums and sites such as Wimbledon and Stamford Bridge (home to Chelsea FC). Students will also have the opportunity to visit several sites, including the Warner Brothers Harry Potter Studio and Stamford Bridge.

For a draft of the day-by-day itinerary, click here!


  • Make London your classroom with nearly two weeks living in one of London's central districts.
  • Explore the Museum of Brands, the Victoria and Albert Museum, Transport Museum, Design Museum, and Wimbledon.
  • Tour the Warner Brothers Harry Potter Studio and take a business of football tour of Stamford Bridge!


This program is open to undergraduate and graduate students from all academic disciplines. For more information on how to apply to the University of Kentucky as a visiting student, go to UK Admissions or UK Graduate School Admissions. Non-UK students should consult with the program director prior to applying to ensure that they have the proper academic background for the course.

For More Info, contact:
Dr. Beth Barnes, faculty member in the Department of Integrated Strategic Communication at the University of Kentucky,

Ms. Molly McMahon, EA Advisor,

Academic Credit

UK Faculty-Directed programs are conducted by University of Kentucky faculty and staff. UK GPA credits and grades will be awarded by the program director for the successful and timely completion of all required program activities and assignments, including any required on-campus meetings before or after the program's international travel.

  • Students will enroll in ISC 497: Strategic Communication in the United Kingdom (3 credit hours). Graduate students should seek permission from the program director to apply for the program and determine an appropriate for-credit course.
  • All students will be enrolled in EAP 599: Study Abroad (1 credit hour), but graduate students will not be required to complete EAP 599-related coursework. Graduate students may opt out of EAP 599 altogether if they wish, however, graduate students who opt out of the course altogether will have to pay tuition for the above listed course(s).

Housing & Meals

Students will reside in a hotel for the duration of the program. Breakfast will be included in the hotel each day, and two other group meals will be provided, but students will be responsible for the cost of all other meals on their own.

Program Costs

Costs and cancellation policies vary by program. Please see the "Program Costs and Budget" information page. Be sure to consider the associated UK costs, program specifications, and related travel expenses.

Supplemental Materials
This program runs in collaboration with the University of Kentucky and Arcadia University. Students will complete an application with UK Education Abroad (online, this website) and supplemental materials with Arcadia University. The supplemental application materials are for administrative purposes and will be provided to all accepted students AFTER the UK application deadline.