This program is not yet accepting applications, as the program's budget has not yet been finalized. Please contact the Program Director listed below for more information on when it is likely to open.
Summer 2020 Dates TBD
(Depart from U.S.A. - Depart from host country)
Participants in this program will gain an understanding of issues of disparities in socioeconomic status from the perspective of marketing and strategic communication. Students will learn about the range of audiences in South Africa and reflect on the corresponding U.S. context.
The course will feature guest lecturers from field experts and site visits throughout the area, as well as several days of practical experience in a strategic communications-related capacity through work with a local non-profit organization. Participation in this course will lead to an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to strategic communication. The course will also examine the significance and impact of strategic communication in a global society, and in the context of the diversity of peoples and cultures.
To see a narrated video from Dr. Beth Barnes about her two education abroad programs in Cape Town
- Gain a strong understanding of strategic communication practices in non-profit organizations in Cape Town through active engagement.
- Identify excellence in writing as a pathway to academic success, self-discovery, critical thinking and collaborative learning.
- Participate in a hands-on project in the Cape Town area. (In previous terms, students have worked with orphanages, after-school programs, employment programs, women's shelters and other community service organizations in townships around Cape Town).
- Experience the local culture through numerous site visits and an overnight stay with a local host family in a township.
- Discover and explore the beautiful city of Cape Town and the Western Cape province.
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This program is open to undergraduate students from all academic disciplines. For students who will have completed both of their ISC Path courses at the end of spring 2019, this course may be taken to fulfill the ISC Capstone requirement, ISC 491.
For more information on how to apply to the University of Kentucky as a visiting student, go to UK Admissions. Non-UK students should consult with the program director prior to applying to ensure that they have the proper academic background for the course.
For More Info, contact:
Dr. Beth Barnes, faculty member in the Department of Integrated Strategic Communication at the University of Kentucky, firstname.lastname@example.org
Ms. Molly McMahon, EA Advisor, email@example.com
UK Faculty-Directed programs are conducted by University of Kentucky faculty and staff. UK GPA credits and grades will be awarded by the program director for the successful and timely completion of all required program activities and assignments, including any required on-campus meetings before or after the program's international travel.
- Students will enroll in ISC 497: Special Topics in Integrated Strategic Communication (3 credit hours).
- Note: For students who will have completed both of their ISC Path courses at the end of spring 2019, this course may be taken to fulfill the ISC Capstone requirement, ISC 491.
- All students will be enrolled in EAP 599: Study Abroad (1 credit hour).
Housing & Meals
Students will reside in guest-house-style shared accommodation for the duration of the program, with the exception of the homestay during the township excursion. Three meals per day or a meal stipend will be provided to students. In addition, there will be a welcome meal at the beginning of the program and a farewell meal at the end of the program.
Costs and cancellation policies vary by program. Please see the "Program Costs and Budget" information page. Be sure to consider the associated UK costs, program specifications, and related travel expenses.
Note that students who participate both on this program and on the Promoting the South African Wine Industry program will pay only one application fee, administrative fee, and 1 credit hour of EAP 599. These three expenses will not be charged a second time for students who participate on both programs.